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4 reasons for outsourcing sales and marketing

9/12/2016

6 Comments

 
In the last two decades, especially in the Philippines, it has become very common to outsource just about anything - customer service, accounting, book-keeping, HR, and operations. Companies - both big and small - are beginning to see the inefficiencies of doing everything in-house, and that is becoming increasingly true for the sales and marketing function too. 

​Here are the top 4 reasons for outsourcing your sales & marketing:
  1. You are a local startup looking for a low-risk, low-cost alternative to building an in-house team. This is true especially if your expertise is in another function (which is the case for most startups!), such as product development, operations, or supply chain. By hiring an expert team in the sales and marketing function AND sharing that cost with another company, you are assured of better output at a lower cost than if you were to build that team yourself. 
  2. You are an established company looking to venture into new areas of business. Instead of building your own team to explore an area of business that may or may not be successful, the perfect trial and error alternative is getting an outsourced team at a fraction of the cost, especially if that team's area of expertise lies in the area of business you want to venture in. 
  3. You are an international company looking to penetrate a local market. In recent years, the Philippines has become a highly viable investment opportunity for many global brands. Consistent economic growth, an expanding middle class, and a friendly business environment have paved the way for more foreign companies to penetrate the country. Instead of setting up a local physical office, these companies could opt for an outsourced local counterpart initially, to set up the business faster and cheaper, and then get started on selling right away.
  4. You want to pilot new ad hoc initiatives without developing in-house capability. Whether it be market research, brand activations, or exploring new distribution channels, ad hoc initiatives are best explored through an external outsourced team that already has the capability to do it with ease, and the scale to offer it at a more competitive price. 
6 Comments
Ian Horn link
3/28/2017 06:48:12 pm

Recently most of the businesses needing sales and marketing capacity to develop in house solutions. But the fact is that the performance level is quite inconsistent in many internal sales and marketing departments. So, the best way to make the performance level stable is to outsource sales and marketing. It is also a fact that utilizing a qualified sales and marketing team can produce outstanding results as it is done through experts. So, to my view it is a good idea to outsource sales and marketing team as it is a game changing step from business point of view. Finally I want to say thank you for sharing such an important information with us.

Reply
Blue Spark Solutions link
4/3/2017 01:18:25 pm

Thanks for the notes, Ian! :) Totally agree with you that outsourcing is the new way to go. More and more companies are realizing this as well.

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virtual assistant customer service link
7/20/2022 08:24:55 pm

A friendly business environment have paved the way for more foreign companies to penetrate the country. Thank you, amazing post!

Reply
sutherland tax agent near me link
10/8/2022 08:45:24 am

Then there are the obvious legal duties, such filing and remitting taxes. There are rules for both computing the employer's share of taxes and withholding taxes from an employee's compensation. There are several circumstances where electronic filing is necessary. Additionally, you must be aware of the federal, state, and municipal filing deadlines.

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Albert Glover link
11/4/2022 09:33:23 am

Cultural claim employee finish recently. May Republican production outside detail available boy.

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parramatta digital marketing link
1/20/2023 11:28:58 pm

Businesses will outsource in order to penetrate new markets, whether vertical or horizontal. Even if a growing company is currently thriving in its existing market, it may still need to acquire the skills necessary to carry out the sales cycle demanded by this new market. An external sales partner can provide the expertise needed to do that. Additionally, while your inside sales team continues to dominate the new geographic region's present market, they may concentrate only on the sales potential there.

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