4 reasons for outsourcing sales and marketing

In the last two decades, especially in the Philippines, it has become very common to outsource just about anything - customer service, accounting, book-keeping, HR, and operations. Companies - both big and small - are beginning to see the inefficiencies of doing everything in-house, and that is becoming increasingly true for the sales and marketing function too. 

​Here are the top 4 reasons for outsourcing your sales & marketing:

1. You are a local startup looking for a low-risk, low-cost alternative to building an in-house team. This is true especially if your expertise is in another function (which is the case for most startups!), such as product development, operations, or supply chain. By hiring an expert team in the sales and marketing function AND sharing that cost with another company, you are assured of better output at a lower cost than if you were to build that team yourself. 
2. You are an established company looking to venture into new areas of business. Instead of building your own team to explore an area of business that may or may not be successful, the perfect trial and error alternative is getting an outsourced team at a fraction of the cost, especially if that team's area of expertise lies in the area of business you want to venture in. 
3. You are an international company looking to penetrate a local market. In recent years, the Philippines has become a highly viable investment opportunity for many global brands. Consistent economic growth, an expanding middle class, and a friendly business environment have paved the way for more foreign companies to penetrate the country. Instead of setting up a local physical office, these companies could opt for an outsourced local counterpart initially, to set up the business faster and cheaper, and then get started on selling right away.
4. You want to pilot new ad hoc initiatives without developing in-house capability. Whether it be market research, brand activations, or exploring new distribution channels, ad hoc initiatives are best explored through an external outsourced team that already has the capability to do it with ease, and the scale to offer it at a more competitive price.